Gaming culture, retro technology and old school computer hardware inspired this craft beer label created for Vyral Teq. The artwork features a cast of computer headed characters brought together through a vibrant neon colour palette and psychedelic visual style, creating a world packed with personality and hidden details.

Combining character illustration, packaging design and bold typography, the label was developed to reflect both the brewery’s identity and the hazy character of the 7.5% ABV beer. Subtle Easter eggs and client references were woven throughout the artwork, resulting in a distinctive craft beer label with strong shelf presence and a playful sense of discovery.