Fruit themed serial killer characters became the foundation of this e-liquid range created for Murder Juice. Inspired by the brand’s dark humour and playful personality, the artwork was designed to balance horror inspired visuals with a fun and approachable style that stood out from traditional vape packaging.

Combining character illustration, custom typography and branding elements, the collection transformed each flavour into its own distinctive personality. The final labels helped establish a memorable visual identity for the brand while creating strong shelf presence across the product range.