CLIENT: Kombucha Wagon
Kombucha Wagon are an established brand know for their craft Kombucha drinks. They wanted to break into the 'Cold Brew' Coffee industry & approached us to help get their cans to stand out on the shelves.
Dmitri, the founder of Kombucha Wagon, wanted a vibrant design with a character to represent the 'Nitro Coffee' brand. His love for motorcycles & Russian heritage also had to be represented on the design. We brainstormed some directions & a big, motorcycle-riding bear came to our minds. Combine this character design with the strong 'Nitro Coffee' typography and we were onto a winner! We decided to split the character up so that when displaying the cans, it becomes possible to stack them so that the entire Bear riding the motorcycle beco