Bold characters, vibrant colours and internet culture inspired this packaging range created for Sour Boys, a confectionery brand determined to stand out from traditional sweets. Drawing influence from memes, pop culture and modern street art, the artwork was designed to give the brand an unmistakable personality both on shelf and online.

Combining expressive candy character design, custom lettering and eye catching packaging graphics, the collection creates a playful visual identity packed with humour and energy. The final packaging helped establish a distinctive brand presence while appealing directly to a new generation of sweet lovers and collectors.