A microphone wielding bear takes centre stage in this festival poster created for Teddy Rocks Festival, a charity music event known for raising funds for children’s cancer causes. Inspired by the festival’s rock music roots and iconic mascot, the artwork was designed to capture the energy, personality and community spirit that have defined the event since its launch.

Combining character illustration, bold typography and a classic rock poster aesthetic, the design creates a vibrant visual identity that reflects the atmosphere of the festival itself. The final artwork was used to promote the event while reinforcing the distinctive Teddy Rocks brand.