Custom hand-drawn illustration for a new craft ale ‘Weihnacts Weizenbock’. As the beer is a limited edition Christmas release, the brewery wanted a festive feel to the label while keeping the the modern/street theme that they want their labels to be associated with. A strong % ALK beer, so it called for a strong & serious Santa! A clever play on words, a ‘Bock’ in German is not only a word used for strong beer, but it is also the word for a Billy Goat.