A post apocalyptic world filled with monsters, UFOs and survival themed chaos became the foundation of this craft beer label created for Bunker IPA. Inspired by both the surname of the town’s mayor and the bunker like architecture of Russelheimer Brau itself, the concept transformed a local story into a playful illustrated universe.

Combining character illustration and packaging design, the artwork was developed to give the beer a memorable identity packed with humour and personality. The final label helped the product stand out on shelf while celebrating the brewery’s unique character and sense of fun.