A mischievous gang of three graffiti covered unicorns became the centrepiece of this craft beer label created for 3 Korn Ale by Russelheimer Brau. Given complete creative freedom, the concept was developed to reflect the playful “3 Korn” name while giving the beer a bold personality of its own.

Combining character illustration, humour and packaging design, the artwork was created to help the beer stand out within the competitive craft beer market. The final label transformed a simple naming concept into a memorable visual identity packed with colour, attitude and character.