Sunny afternoons, riverside relaxation and carefree beer garden culture inspired this witbier label created for Maamauer-Baabambeler by Russelheimer Brau. The name comes from a German expression used to describe someone sitting on a river wall with their legs dangling over the edge, enjoying life at a slower pace.

Combining character illustration, playful storytelling and packaging design, the artwork was developed to capture the laid back spirit behind the beer. The final label creates a memorable visual identity that reflects both the personality of the witbier and the brewery’s light hearted sense of humour.