A powerful Christmas goat pulling Santa’s sleigh through the winter sky became the centrepiece of this festive beer label created for Weihnachts Weizenbock by Russelheimer Brau. The concept was inspired by the German word “Bock”, which refers to both a strong beer style and a billy goat, providing the perfect foundation for a playful seasonal illustration.

Combining character illustration and packaging design, the artwork reimagines a traditional Christmas scene with a humorous craft beer twist. The final label creates a memorable festive identity packed with personality, helping the limited edition release stand out during the holiday season.