A traditional German parade character became the inspiration for this craft beer label created for Schnutetunker by Russelheimer Brau. The artwork draws from local celebrations where participants wear oversized character heads and march through the streets, with the distinctive Schnutetunker figure providing the foundation for the label’s central character.

Combining character illustration, humour and packaging design, the artwork was developed to reflect the playful spirit behind the beer and its unusual name. The final label blends local culture and storytelling to create a memorable craft beer identity filled with personality and charm.