A cast of eccentric characters brought this hot sauce range to life for Moose Hot Sauce, transforming each flavour into its own memorable personality. The collection featured Crack Granny, the mildest sauce in the range, Smokey Jo, a rich and smoky medium heat blend, and Mr Burns, the hottest and most intense character of the trio.

Inspired by the bold visual style of modern craft beer packaging, the artwork combines character illustration, humour and packaging design to create a distinctive product range with plenty of shelf appeal. The final labels helped establish a recognisable brand personality while giving each sauce its own unique identity.