CLIENT: Rüsselsheimer Bräu
Hand-drawn illustrated label for a new craft ale ‘SCHNUTETUNKER’. The word ‘Schnutetunker’ is used to describe someone who likes a drink and even more when they’re free. In a yearly parade in Germany, people place gigantic plastic heads onto their bodies and march through the streets – one of these giant headed characters in this parade known as the ‘Schnutetunker’… and as shown on the label design, you now know where to find him!