Bold female characters, vibrant colour palettes and decorative botanical details define this chocolate packaging range created for URB. Developed for the brand’s CBD and cannabis infused chocolate collection, the artwork was designed to create a striking shelf presence while remaining consistent with the established URB identity.

Combining character illustration, packaging design and consumer branding, the collection uses distinct personalities and colour schemes to differentiate products across the range. The final packaging system helped transform each chocolate bar into a memorable visual experience while creating a cohesive and recognisable product family.